top of page

What is the Role of Corporate Culture?

by Emily Rich

Have you ever heard someone say the phrase, "it's all about corporate culture!"? Corporate culture has grown in popularity in recent years as businesses understand the importance of defining, maintaining and enhancing their core values. The impact on a business can't be understated.

Corporate culture focuses on a company's values, beliefs, and actions. Executives are in charge of developing and articulating principles that sustain the company's culture as well as establishing expectations for the overall attitude and behaviour of employees in accordance with the corporate philosophy.

Companies with clearly defined corporate cultures provide their staff with a direction to follow and foster a sense of teamwork and collaboration. When a community is formed, corporate concepts and goals will be developed, which ultimately results in business success.

Having a defined corporate culture is motivated by a purpose. Employee engagement in their professional responsibilities and interpersonal interactions is subsequently motivated and inspired by this, which boosts productivity. An aura of positivism is hard to ignore when one feels deeply connected to a company and its employees.

The company's culture reflects its reputation and public image. Based on their interactions both inside and outside of the organization, people form assumptions about businesses. Customers may be hesitant to do business with anyone who is linked with the brand if it lacks corporate culture or has a poor reputation. Strong brand identities help businesses draw in more customers and job applicants who share their ideals and support their objectives.

Employees are more likely to feel at ease, supported, and valued when your workplace culture matches their preferences. Companies that place a great emphasis on culture are better able to withstand challenging times and changes in the business environment.


bottom of page