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Core Values of a Company

by David Pinto


What are Company values?

Our core values are what motivate and drive us. What is most important to us is represented by our core values.

They are life principles to which we adhere: our personal code of conduct. Values are not selected.

They are as unique as our fingerprints and are intrinsic to who we are.


Company values (also known as corporate values or shared values) are a set of guiding principles and fundamental beliefs.

They enable a group of people to work as a team to achieve common business goals and to dream big.

Core values are not just buzzwords; they should motivate people to take action. Everything you need to know to make your company's values a reality."

These values are frequently associated with business relationships, customer experience, and the growth of a company.


A company's core values can also be used to define company culture. In many ways, values and culture are interchangeable, and they're both about a company's loftier goals.


The end result is the DNA that is central to a company's identity. Therefore the core values impact employee satisfaction, employee's business perspective, and the overall employee experience.

company values 15/23–59 core company values 2/3–5 principles called core values 0/1–2 core value 1/2–7 corporate values statement 0/1–2 company exists 0/1–2 work life balance 0/1–2 status quo 0/1–2 same team 0/1 corporate culture 0/1–3 aspirational values 1/2–10 short term economic gain 0/1–2 deliver wow 0/1 aspirational value 0/1–6 equal opportunities 0/1 corporate america 0/1–2 service mindset 0/1 team member 0/1–2 companies adhered 0/1–2 executive team 0/1–2 family spirit 0/1 job seekers 0/1–3 ownership mentality 0/1 deep integrity 0/1 continuous learning 0/1 extended family 0/1–2 vision statement 0/1–3 company's actions 0/1–2 interview process 0/1–2 hr leaders 0/1–3 customer obsessed 0/1

Instead of just the leader or management, companies should try to establish their company values as a team and what their company stands for.


By doing so, everyone in the company will feel like they belong, that they are needed, and that they are not being ignored.


This will encourage engaged employees and provide a positive team spirit within the entire company.


Examples of company core values


Company values do not have to be unique; they should reflect what your company expects from itself and its employees.

Company core values examples:

  • Loyalty

  • Honesty

  • Trust

  • Ingenuity

  • Accountability

  • Simplicity

  • Respect

  • Value-centricity

Importance of having company values


A core set of company values and core philosophy, from a business standpoint, makes it easier for a company to make decisions, foster teamwork and help the entire workforce collaborate, quickly communicate principles to clients and customers, and hire employees with the right attitude.


Starting a business is similar to starting a community: if you want the community to function as a whole, you need a shared code/vision/identity/ethos, an organizational culture that governs who you invite in, and how the community functions as a whole.


If you don't own, define, and care about your community's values, they will evolve on their own, potentially harming your business.


Your company values play an important part in instilling a sense of responsibility in your employees because they reflect what you and your company stand for.


Company values make decision-making easier. It's easier to make decisions when everyone knows what's important (or not) to the organization. Values assist in the establishment of clear priorities; they make it easier to say "no" to things that do not align with their core beliefs. This will pursue growth and allow the company to provide valuable insights to both their employees and their customers.


Customers learn about you through your core values. When a company puts its beliefs into action, its partners and clients know what to expect (or not) when doing business with that company.


It is important to provide open and honest relationships with both employees and customers.

Indeed, every decision made by your employees should be consistent with the company values you've communicated to them.