To understand why corporate culture is crucial, consider this question: Would you rather work for a multinational corporation that values its employees or one that treats them badly? And which company do you believe has the best long-term prospects?
Most of us would choose to work for the former, simply owing to the positive corporate culture. Because of those feelings, employees are likely to be happier, less anxious about keeping their jobs, more enthusiastic about progressing for the right reasons, and more collaborative and involved in their work. That implies that there's a better chance the company will exist in twenty years, rather than being burned down by a pacifist former employee seeking retribution. Company culture is vital because it is the bedrock of every organisation; a strong culture acknowledges that people are the most valuable asset a company has, and that safeguarding its people is the surest path to long-term success.