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Why Is Company Culture Important?

by David Pinto


To understand why corporate culture is crucial, consider this question: Would you rather work for a multinational corporation that values employee happiness and inspires employees or one that treats them badly? And which company do you believe has a healthy culture, business success and an environment where employees can achieve their full potential?

Most of us would choose to work for the former, simply owing to the strong company culture. Because of those feelings, employees are likely to be happier, less anxious about keeping their jobs, more enthusiastic about progressing for the right reasons, and more collaborative and involved in their work. Company culture is vital because it is the bedrock of every organisation; a strong culture acknowledges that people are the most valuable asset a company has, and happy employees are the surest path to long-term business success.


Organizational culture

Organizational culture is defined as a set of shared attitudes, core values, and practices that characterizes the behavior of people at work in their organization. It can be described as a collective consciousness that defines what a company believes in and how it goes about its business and achieving team success.


In order to have a strong organizational culture, there must be a clear vision of the future and a strong connection between employees and customers. Different perspectives must be valued to maintain respect, growth and development within businesses.

A strong organizational culture motivates employees to perform well, utilising their talent, and enables them to take pride in their work. It also encourages team spirit, cooperation, innovation, and risk-taking among workers.


A healthy company culture helps employees feel valued and respected by their colleagues and superiors. This creates an environment where they can feel comfortable sharing ideas with each other or discussing problems openly without fear of being reprimanded. It also fosters trust among all employees, encouraging them to share information openly with one another without worrying about confidentiality issues or being penalized for making mistakes while trying new things out on the job.


When hiring new employees, the hiring process should ensure that job candidates personal values align with the company's core values. Job seekers should not only have top talent, but they should align with the company's mission statement and have the same values as the team. They should also be team oriented and have good leadership styles.

All of this will ensure that new hires help to improve company culture.

A positive employee experience leads to greater productivity at work, higher customer satisfaction ratings, increased employee retention rates, reduced turnover rates, improved morale among workers and lower absenteeism levels among employees. Therefore, enabling employees to have a good work life balance and giving employees attractive benefits will enable a great culture.

company culture 5/9–23 organizational culture 4/21–60 strong organizational culture 2/3–10 company's culture 0/2–5 winning organizational culture 0/2–6 company values 0/1 corporate culture 1/2–6 improve company culture 1/2–6 core values 2/3–4 employee retention 3/1–2 culture 18/45–76 employees 14/20–35 work environment 1/2–4 business 4/7–15 company 9/17–35 organization 2/6–14 companies 1/6–16 values 6/7–12 team 5/6–11 workplace 3/5–11 businesses 2/3–9 sense 1/2–4 creating 1/3–6 create 1/3–7 cultures 1/2–8 growth 1/2–4 workforce 0/1–3 benefits 1/3–6 example 0/1–4